How to Market an Expired Luxury Home Listing with Top Agent Kimmy Rolph foresees the following scenario, Your luxury home’s listing contract expired and now you might be wondering if you’re going to be able to sell your home? In short, yes. You will absolutely be able to sell your Main Line PA home. I understand the frustration of keeping the house show-ready all the time and then not getting an offer, or a getting a low offer that seems almost rude. Let’s talk about how you get to sold.
A lot of the time price is the standout factor for why any listing expires. A $3 million dollar house will not sell for $3.5 million, even if the marketing is spot on and the staging shows your house in all its glory. I’ve helped luxury sellers when their listing expired, by sitting down and having a conversation about a reality check on their home’s condition and price. You might not realize this, but you’re competing with HGTV now. You need your home show ready and priced right. Sometimes a simple adjustment to the staging, landscaping, or a decrease in price is all it takes to make your listing attractive to high-end buyers. Then there’s marketing. Marketing a property is my favorite part of real estate! If the pricing was right and your property still didn’t sell, I’d venture to guess there was a lack of people who actually saw your house. Exposure is very powerful. With online tools and technology, real estate agents have the ability to reach thousands of people per day. These are living human beings that are physically seeing your home. The problem is that most agents don’t know how to utilize these tools. Your home needs exposure to thousands of people and retargeting your home to people who had previously shown interest in a home similar to yours is a great way to get your home seen. We specialize in reaching the masses and this is so very important because according to the National Association of Realtors 67% of buyers who see a home online, will actually walk through that home. Creating a broad digital footprint, targeting buyers to give your home the exposure it deserves and giving you the experience and customer service, you should expect is important to us as you. Call us, you’ll be amazed at the level of service and the unique strategies that we use to sell your home. Now more than ever you need an experienced agent who specializes in digital marketing and massive online exposure because the old traditional ways of selling homes just will not get your home sold. I’m Kimmy Rolph and many times just getting another opinion from a professional who has helped people like you navigate the selling process, helps take some of the burden off. I look forward to hearing from you if you are interested in more content like How to Market an Expired Luxury Home Listing. Kimmy Rolph Sells Luxury on The Main Line and Local Areas.
