How to Maximize your Real Estate Investment on The Main Line with Kimmy Rolph

 How to Maximize your Real Estate Investment on The Main Line with Kimmy Rolph is your guide to getting the most out of your real estate investment in luxury Main Line Real Estate. Possibly thinking about selling your home? Even in a luxury market where the seller is calling the shots, it’s important to maximize the return on your investment. I make it a point and a priority to be on the cutting edge of innovation, technology, and market trends so that I can represent my sellers with the best practices and latest tools to get the best price and terms for their homes. Here are five things you need to do to maximize the return on your investment and to get the most favorable terms and timelines when selling. The biggest thing is exposure. We want to make sure that we expose your house through digital marketing, to the masses. Most likely you’re actually watching this video through a detailed target market ad, where I’m actually pixeling you to make sure you see it. We’re actually averaging about 100,000 views per month, in the Main Line Area, on all of our properties, and we’re getting hundreds and hundreds of hours of watchtime, just like the video you’re watching right now. Just imagine how that kind of exposure can work in your favor when selling. It’s all done through a detailed digital marketing strategy, that takes an enormous amount of time, effort, and training to perfect. I have paid thousands and thousands of dollars to learn from online digital marketers to properly market and expose the homes that I sell. And we continue to modify, adjust, and adapt as the platforms change so we can optimize exposure. You see, most people just do things like post on their business page and personal page, but that’s not enough because how these platforms work is they only put content in front of you when you are already interacting with it. Meaning, in most cases the only people who are seeing the content that you’re posting is your family and friends (aka your mom), our goal is to expose it to everyone else, to the masses. We do this by paying for advertising and targeting people online through Facebook, Instagram. We also market on YouTube and Google. Now, what else is important when selling your home? Make sure you hire someone that’s an excellent negotiator. I have certifications in negotiation and have years of experience transacting on The Main Line.  I am a Certified Negotiation Experts and less than 1% of agents across the nation hold that certification. The market changes very rapidly and if your agent does not hold the proper credentials and is not immersed in the market it can cost you money or terms. The next thing to consider is Price, condition, and location. Make sure that you aren’t just looking at Zillow for an accurate analysis of what your home is worth. Zillow is an algorithm. It doesn’t really take into account all the specific features of your house, the value of a school district, the cost of Flagstone or other elements of a home that makes it valuable on The Main Line.  It doesn’t take into account whether or not you have a pool, the location, views, your upgrades, or the condition of your home. And all of those things are really important, right? If any of those things are off, if the condition is off, if the location is off, if you live near a busy street, if you live on a court and so much more, all of those things affect the price. So you need to make positive or negative adjustments when determining price, just like an appraiser would. So, remember exposure and marketing, super, super important when you’re selling. Hiring somebody who is an expert negotiator with tons of experience to maximize your investment and protect your best interests. Don’t leave the biggest investment of your entire life, in the hands of someone who only sells a few houses a year, or even just few houses a month. Trust an expert. Go to somebody who’s going to expose your home to the masses, who’s an expert at their game, who takes their job seriously, who does it full-time and has your best interest at heart. Again, my name is Kimmy Rolph and I would love to help you with anything real estate or community related. If you’re thinking about buying or selling, or would just like a little advice, please give us a call at Kimmy Rolph Real Estate. Click the link to access my book on Selling on The Main Line for free or for a seller consultation. Did you enjoy  How to Maximize your Real Estate Investment on The Main Line with Kimmy Rolph? Subscribe for more posts! Kimmy Rolph Sells Luxury on The Main Line and Local Areas.